This table lists all standard parameters users can send to Meta.Documentation Index
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| Website Standard Parameters | App Standard Parameters | Offline Standard Parameters | Description |
|---|---|---|---|
availability | fb_availability | availability | Value must be available_soon, for_rent, for_sale, off_market, recently_sold or sale_pending. |
body_style | fb_body_style | body_style | Body style of the vehicle: CONVERTIBLE, COUPE, HATCHBACK, MINIVAN, TRUCK, SUV, SEDAN, VAN, WAGON, CROSSOVER, OTHER. |
checkin_date | fb_checkin_date | checkin_date | The date the user is wanting to check-in to the hotel in the hotel’s time-zone. We accept dates in YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD and YYYY-MM-DDThh:mm:ssTZD. |
city | fb_city | city | Provide the city of the location from user intent. |
condition_of_vehicle | fb_condition_of_vehicle | condition_of_vehicle | Condition of vehicle. |
content_ids | fb_content_ids | content_ids | The content IDs associated with the event, such as product SKUs for items in an AddToCart event. If content_type is a product, then your content IDs must be an array with a single string value. Otherwise, this array can contain any number of string values. |
content_type | fb_content_type | content_type | Should be set to product or product_group:- Use product if the keys you send represent products. Sent keys could be content_ids or contents. |
- Use
product_groupif the keys you send incontent_idsrepresent product groups. Product groups are used to distinguish products that are identical but have variations such as color, material, size or pattern. | |contents|fb_contents|contents| A list of JSON objects that contain the product IDs associated with the event plus information about the products. Available fields:id,quantity,item_price,delivery_category. | |country|fb_country|country| Provide the country of the location from user intent. | |currency|fb_currency|currency| Required for purchase events. The currency for thevaluespecified, if applicable. Currency must be a valid ISO 4217 three-digit currency code. | |delivery_category|fb_delivery_category|delivery_category| Optional for purchase events. Type of delivery for a purchase event. Supported values are:-in_store— Customer needs to enter the store to get the purchased product. curbside— Customer picks up their order by driving to a store and waiting inside their vehicle.home_delivery— Purchase is delivered to the customer’s home. | |departing_arrival_date|fb_departing_arrival_date|departing_arrival_date| The date and time for arrival at the destination of the outbound journey. | |departing_departure_date|fb_departing_departure_date|departing_departure_date| The date and time for start of the outbound journey. | |destination_airport|fb_destination_airport|destination_airport| Use official IATA code of destination airport. | |destination_ids|fb_destination_ids|destination_ids| If you have a destination catalog, you can associate one or more destinations in your destination catalog with a specific hotel event. | |dma_code|fb_dma_code|dma_code| The Designated Market Area (DMA) code, which the user looks at for offers. | |drivetrain|fb_drivetrain|drivetrain| Drivetrain of the vehicle:4X2,4X4,AWD,FWD,RWD,OTHER,NONE. | |exterior_color|fb_exterior_color|exterior_color| Exterior color. | |fuel_type|fb_fuel_type|fuel_type| Fuel type of the vehicle:DIESEL,ELECTRIC,FLEX,GASOLINE,HYBRID,PETROL,PLUGIN_HYBRID,OTHER,NONE. | |hotel_score|fb_hotel_score|hotel_score| An indicator representing the relative value of this hotel to the advertiser compared to its other hotels. | |interior_color|fb_interior_color|interior_color| Interior color. | |lead_event_source|lead_event_source|lead_event_source| Lead event source. | |lease_end_date|fb_lease_end_date|lease_end_date| Specified using ISO 8601 date format:YYYY-MM-DD. | |lease_start_date|fb_lease_start_date|lease_start_date| Allows us to recommend properties based off their date availability (usingavailable_dates_price_configin the catalog), and improve the user landing experience (using template tags). | |listing_type|fb_listing_type|listing_type| Value must befor_rent_by_agent,for_rent_by_owner,for_sale_by_agent,for_sale_by_owner,foreclosed,new_constructionornew_listing. | |make|fb_make|make| Make or brand of the vehicle. | |mileage.unit|fb_mileage.unit|mileage.unit| Mileage unit. | |mileage.value|fb_mileage.value|mileage.value| Mileage value. | |model|fb_model|model| Model of the vehicle. | |neighborhood|fb_neighborhood|neighborhood| Neighborhood of interest. | |net_revenue|net_revenue|net_revenue| The margin value of a conversion event. | |num_adults|fb_num_adults|num_adults| Number of adults that will be staying. | |num_children|fb_num_children|num_children| Number of children that will be staying. | |num_infants|fb_num_infants|num_infants| Number of infants that will be staying. | |num_items|fb_num_items|num_items| Use only withInitiateCheckoutevents. The number of items that a user tries to buy during checkout. | |order_id|fb_order_id|order_id| The order ID for this transaction as a string. | |origin_airport|fb_origin_airport|origin_airport| Use official IATA code of departure airport. | |postal_code|fb_postal_code|postal_code| Postal code. | |predicted_ltv|predicted_ltv|predicted_ltv| The predicted lifetime value of a conversion event. | |preferred_baths_range|fb_preferred_baths_range|preferred_baths_range| Number of bathrooms chosen as range. | |preferred_beds_range|fb_preferred_beds_range|preferred_beds_range| Number of bedrooms chosen as range. | |preferred_neighborhoods|fb_preferred_neighborhoods|preferred_neighborhoods| Preferred neighborhoods. | |preferred_num_stops|fb_preferred_num_stops|preferred_num_stops| Indicate the preferred number of stops the user is looking for. | |preferred_price_range|fb_preferred_price_range|preferred_price_range| Preferred price range for vehicle. Min/max, up to 2 decimals. | |preferred_star_ratings|fb_preferred_star_ratings|preferred_star_ratings| A tuple of minimum and maximum hotel star rating that a user is filtering for. | |price|fb_price|price| Cost and currency of the vehicle. Format the price as the cost, followed by the ISO currency code, with a space between cost and currency. | |product_catalog_id|product_catalog_id|product_catalog_id| Product catalog id. | |property_type|fb_property_type|property_type| Must beapartment,condo,house,land,manufactured,otherortownhouse. | |region|fb_region|region| State, district, or region of interest. | |returning_arrival_date|fb_returning_arrival_date|returning_arrival_date| The date and time when the return journey is done. | |returning_departure_date|fb_returning_departure_date|returning_departure_date| The date and time for start of the return journey. | |search_string|fb_search_string|search_string| Use only withSearchevents. A search query made by a user. | |state_of_vehicle|fb_state_of_vehicle|state_of_vehicle| State of vehicle. | |suggested_destinations|fb_suggested_destinations|suggested_destinations| Suggested destinations. | |suggested_home_listings|fb_suggested_home_listings|suggested_home_listings| Suggested home listings. | |suggested_hotels|fb_suggested_hotels|suggested_hotels| Suggested hotels. | |suggested_jobs|fb_suggested_jobs|suggested_jobs| Suggested jobs. | |suggested_local_service_businesses|fb_suggested_local_service_businesses|suggested_local_service_businesses| Suggested local service businesses. | |suggested_location_based_items|fb_suggested_location_based_items|suggested_location_based_items| Suggested location based items. | |suggested_vehicles|fb_suggested_vehicles|suggested_vehicles| Suggested vehicles. | |transmission|fb_transmission|transmission| Transmission of the vehicle::AUTOMATIC,MANUAL,OTHER,NONE. | |travel_class|fb_travel_class|travel_class| Must beeconomy,premium,businessorfirst. | |travel_end|fb_travel_end|travel_end| Travel end date. | |travel_start|fb_travel_start|travel_start| Travel start date. | |trim|fb_trim|trim| Max characters: 50. | |user_bucket|fb_user_bucket|user_bucket| User bucket. | |value|_valueToSum|value| Required for purchase events or any events that utilize value optimization.A numeric value associated with the event. This must represent a monetary amount. | |vin|fb_vin|vin| VIN. | |year|fb_year|year| Year the vehicle was launched inyyyyformat. | | | |item_number| Unique identifier to distinguish events within the same order or transaction. | | |ad_type| | Ad type. | | |fb_content| | A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) as well as quantities and prices of the products. Required:id,quantity. Example: ”[{\“id\”: \“1234\”, \“quantity\”: 2,}, {\“id\”: \“5678\”, \“quantity\”: 1,}]”. | | |fb_content_id| | International Article Number (EAN) when applicable, or other product or content identifier(s). For multiple product ids: e.g. ”[\“1234\”,\“5678\”]”. | | |fb_description| | A string description. | | |fb_level| | Level of a game. | | |fb_max_rating_value| | Upper bounds of a rating scale, for example 5 on a 5 star scale. | | |fb_payment_info_available| |1for yes,0for no. | | |fb_registration_method| | Facebook, Email, Twitter, etc. | | |fb_success| |1for yes,0for no.. | | |_valueToSum| | Numeric value of individual event to be summed in reporting. |