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This table lists all standard parameters users can send to Meta.
Website Standard ParametersApp Standard ParametersOffline Standard ParametersDescription
availabilityfb_availabilityavailabilityValue must be available_soon, for_rent, for_sale, off_market, recently_sold or sale_pending.
body_stylefb_body_stylebody_styleBody style of the vehicle: CONVERTIBLE, COUPE, HATCHBACK, MINIVAN, TRUCK, SUV, SEDAN, VAN, WAGON, CROSSOVER, OTHER.
checkin_datefb_checkin_datecheckin_dateThe date the user is wanting to check-in to the hotel in the hotel’s time-zone. We accept dates in YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD and YYYY-MM-DDThh:mm:ssTZD.
cityfb_citycityProvide the city of the location from user intent.
condition_of_vehiclefb_condition_of_vehiclecondition_of_vehicleCondition of vehicle.
content_idsfb_content_idscontent_idsThe content IDs associated with the event, such as product SKUs for items in an AddToCart event. If content_type is a product, then your content IDs must be an array with a single string value. Otherwise, this array can contain any number of string values.
content_typefb_content_typecontent_typeShould be set to product or product_group:- Use product if the keys you send represent products. Sent keys could be content_ids or contents.
  • Use product_group if the keys you send in content_ids represent product groups. Product groups are used to distinguish products that are identical but have variations such as color, material, size or pattern. | | contents | fb_contents | contents | A list of JSON objects that contain the product IDs associated with the event plus information about the products. Available fields: id, quantity, item_price, delivery_category. | | country | fb_country | country | Provide the country of the location from user intent. | | currency | fb_currency | currency | Required for purchase events. The currency for the value specified, if applicable. Currency must be a valid ISO 4217 three-digit currency code. | | delivery_category | fb_delivery_category | delivery_category | Optional for purchase events. Type of delivery for a purchase event. Supported values are:- in_store — Customer needs to enter the store to get the purchased product.
  • curbside — Customer picks up their order by driving to a store and waiting inside their vehicle.
  • home_delivery — Purchase is delivered to the customer’s home. | | departing_arrival_date | fb_departing_arrival_date | departing_arrival_date | The date and time for arrival at the destination of the outbound journey. | | departing_departure_date | fb_departing_departure_date | departing_departure_date | The date and time for start of the outbound journey. | | destination_airport | fb_destination_airport | destination_airport | Use official IATA code of destination airport. | | destination_ids | fb_destination_ids | destination_ids | If you have a destination catalog, you can associate one or more destinations in your destination catalog with a specific hotel event. | | dma_code | fb_dma_code | dma_code | The Designated Market Area (DMA) code, which the user looks at for offers. | | drivetrain | fb_drivetrain | drivetrain | Drivetrain of the vehicle: 4X2, 4X4, AWD, FWD, RWD, OTHER, NONE. | | exterior_color | fb_exterior_color | exterior_color | Exterior color. | | fuel_type | fb_fuel_type | fuel_type | Fuel type of the vehicle: DIESEL, ELECTRIC, FLEX, GASOLINE, HYBRID, PETROL, PLUGIN_HYBRID, OTHER, NONE. | | hotel_score | fb_hotel_score | hotel_score | An indicator representing the relative value of this hotel to the advertiser compared to its other hotels. | | interior_color | fb_interior_color | interior_color | Interior color. | | lead_event_source | lead_event_source | lead_event_source | Lead event source. | | lease_end_date | fb_lease_end_date | lease_end_date | Specified using ISO 8601 date format: YYYY-MM-DD. | | lease_start_date | fb_lease_start_date | lease_start_date | Allows us to recommend properties based off their date availability (using available_dates_price_config in the catalog), and improve the user landing experience (using template tags). | | listing_type | fb_listing_type | listing_type | Value must be for_rent_by_agent, for_rent_by_owner, for_sale_by_agent, for_sale_by_owner, foreclosed, new_construction or new_listing. | | make | fb_make | make | Make or brand of the vehicle. | | mileage.unit | fb_mileage.unit | mileage.unit | Mileage unit. | | mileage.value | fb_mileage.value | mileage.value | Mileage value. | | model | fb_model | model | Model of the vehicle. | | neighborhood | fb_neighborhood | neighborhood | Neighborhood of interest. | | net_revenue | net_revenue | net_revenue | The margin value of a conversion event. | | num_adults | fb_num_adults | num_adults | Number of adults that will be staying. | | num_children | fb_num_children | num_children | Number of children that will be staying. | | num_infants | fb_num_infants | num_infants | Number of infants that will be staying. | | num_items | fb_num_items | num_items | Use only with InitiateCheckout events. The number of items that a user tries to buy during checkout. | | order_id | fb_order_id | order_id | The order ID for this transaction as a string. | | origin_airport | fb_origin_airport | origin_airport | Use official IATA code of departure airport. | | postal_code | fb_postal_code | postal_code | Postal code. | | predicted_ltv | predicted_ltv | predicted_ltv | The predicted lifetime value of a conversion event. | | preferred_baths_range | fb_preferred_baths_range | preferred_baths_range | Number of bathrooms chosen as range. | | preferred_beds_range | fb_preferred_beds_range | preferred_beds_range | Number of bedrooms chosen as range. | | preferred_neighborhoods | fb_preferred_neighborhoods | preferred_neighborhoods | Preferred neighborhoods. | | preferred_num_stops | fb_preferred_num_stops | preferred_num_stops | Indicate the preferred number of stops the user is looking for. | | preferred_price_range | fb_preferred_price_range | preferred_price_range | Preferred price range for vehicle. Min/max, up to 2 decimals. | | preferred_star_ratings | fb_preferred_star_ratings | preferred_star_ratings | A tuple of minimum and maximum hotel star rating that a user is filtering for. | | price | fb_price | price | Cost and currency of the vehicle. Format the price as the cost, followed by the ISO currency code, with a space between cost and currency. | | product_catalog_id | product_catalog_id | product_catalog_id | Product catalog id. | | property_type | fb_property_type | property_type | Must be apartment, condo, house, land, manufactured, other or townhouse. | | region | fb_region | region | State, district, or region of interest. | | returning_arrival_date | fb_returning_arrival_date | returning_arrival_date | The date and time when the return journey is done. | | returning_departure_date | fb_returning_departure_date | returning_departure_date | The date and time for start of the return journey. | | search_string | fb_search_string | search_string | Use only with Search events. A search query made by a user. | | state_of_vehicle | fb_state_of_vehicle | state_of_vehicle | State of vehicle. | | suggested_destinations | fb_suggested_destinations | suggested_destinations | Suggested destinations. | | suggested_home_listings | fb_suggested_home_listings | suggested_home_listings | Suggested home listings. | | suggested_hotels | fb_suggested_hotels | suggested_hotels | Suggested hotels. | | suggested_jobs | fb_suggested_jobs | suggested_jobs | Suggested jobs. | | suggested_local_service_businesses | fb_suggested_local_service_businesses | suggested_local_service_businesses | Suggested local service businesses. | | suggested_location_based_items | fb_suggested_location_based_items | suggested_location_based_items | Suggested location based items. | | suggested_vehicles | fb_suggested_vehicles | suggested_vehicles | Suggested vehicles. | | transmission | fb_transmission | transmission | Transmission of the vehicle:: AUTOMATIC, MANUAL, OTHER, NONE. | | travel_class | fb_travel_class | travel_class | Must be economy, premium, business or first. | | travel_end | fb_travel_end | travel_end | Travel end date. | | travel_start | fb_travel_start | travel_start | Travel start date. | | trim | fb_trim | trim | Max characters: 50. | | user_bucket | fb_user_bucket | user_bucket | User bucket. | | value | _valueToSum | value | Required for purchase events or any events that utilize value optimization.A numeric value associated with the event. This must represent a monetary amount. | | vin | fb_vin | vin | VIN. | | year | fb_year | year | Year the vehicle was launched in yyyy format. | | | | item_number | Unique identifier to distinguish events within the same order or transaction. | | | ad_type | | Ad type. | | | fb_content | | A list of JSON object that contains the International Article Number (EAN) when applicable, or other product or content identifier(s) as well as quantities and prices of the products. Required: id, quantity. Example: ”[{\“id\”: \“1234\”, \“quantity\”: 2,}, {\“id\”: \“5678\”, \“quantity\”: 1,}]”. | | | fb_content_id | | International Article Number (EAN) when applicable, or other product or content identifier(s). For multiple product ids: e.g. ”[\“1234\”,\“5678\”]”. | | | fb_description | | A string description. | | | fb_level | | Level of a game. | | | fb_max_rating_value | | Upper bounds of a rating scale, for example 5 on a 5 star scale. | | | fb_payment_info_available | | 1 for yes, 0 for no. | | | fb_registration_method | | Facebook, Email, Twitter, etc. | | | fb_success | | 1 for yes, 0 for no.. | | | _valueToSum | | Numeric value of individual event to be summed in reporting. |